Breaking into the Gaming Industry: Wendy Spander, Sr. Manager, Events
With all these industry events occurring--like Gamescom, Penny Arcade Expo, and Tokyo Game Show--I thought it would be great to interview someone who helps put these things together. Wendy Spander, Sr. Manager of Events and Media, is such a person.In addition to putting together such things as EA's E3 press conference, her team also sets up "all the appointments for the 200+ North American press members who come through the booth over the three days."What's your name and job title?Wendy Spander, Sr. Manager, Events and MediaI interviewed Sara Sprinkles before, who is an Event Manager here. You two work together?Well, I do more on the Public Relations (PR) side and she does more on the consumer side. And yes, I know her very well.How do you from a PR standpoint handle an event?Essentially the PR teams are our "clients." We work with the PR teams from all labels on events involving media . We also handle several cross-label NY showcase events a year as well as EA3, E3 press conference, ...