Breaking into the Gaming Industry: Wendy Spander, Sr. Manager, Events

With all these industry events occurring--like Gamescom, Penny Arcade Expo, and Tokyo Game Show--I thought it would be great to interview someone who helps put these things together. Wendy Spander, Sr. Manager of Events and Media, is such a person.In addition to putting together such things as EA's E3 press conference, her team also sets up "all the appointments for the 200+ North American press members who come through the booth over the three days."What's your name and job title?Wendy Spander, Sr. Manager, Events and MediaI interviewed Sara Sprinkles before, who is an Event Manager here. You two work together?Well, I do more on the Public Relations (PR) side and she does more on the consumer side. And yes, I know her very well.How do you from a PR standpoint handle an event?Essentially the PR teams are our "clients." We work with the PR teams from all labels on events involving media . We also handle several cross-label NY showcase events a year as well as EA3, E3 press conference, ...

Interview with Penka Kouneva – Sims 3

Universal Gaming Database recently did an interview with Penka Kouneva who is responsible for orchestration work on The Sims 3.UGDB: Can you point your most entertaining and interesting moments during your time composing music?Penka Kouneva: There are sometimes “impossible assignments” where you must face and overcome unique challenges. Once I went to a first meeting and the first words out of the director’s mouth were “I don’t want orchestrical music (sic).” I am primarily an orchestral composer but for this film I had to downplay it and instead put on my hat of electronica-instrumental-dark-tension music. The score ended up being fabulous and one of my favorites. The most interesting moments are...Read the whole interview here!

Breaking into the Gaming Industry: Tracey Cannon, Web Analyst Intern

Surprisingly (or maybe  unsurprisingly?), a lot of the people I meet at EA started off as either an intern or a tester. And even the people who started off as neither always suggest getting an internship as a start. You can browse the Breaking into the Industry archives for proof.Getting a job in the gaming industry becomes a lot easier if you have talent in addition to having connections, and interning or testing is an easy way to get your foot in the door to get those connections. So this week, I figured I'd interview an intern, Tracey Cannon. She's a Web Analyst for Tiger Woods PGA TOUR Online. As a Web Analyst, she analyzes data to see "what is most popular in the game and where people are spending money" and using that info, "management decides what the next move should be to improve those stats."She really makes interning at EA sound fun. They get paid well, for one.What's your name and job title?Tracey Cannon and I am a Web Analyst for Tiger Woods PGA TOUR Online. But, I also...

Breaking into the Gaming Industry: Lianne Miller, Project Manager

It would be foolish for us at EA to have every game team need to start from scratch any time they wanted to launch a site for their new game. That's why we have the North American Web Publishing group, a "one-stop shop for developing low-cost websites, all the way to high-end custom sites for EA marketing teams." They manage "all of the technical aspects of building a site so that marketing can focus on what they do best--creative ways to drive traffic to their site."Those are Lianne Miller's words by the way. She's a Project Manager in the aforementioned web group. She's also Canadian, very girly, and eats peanut butter on her toast. And by the way, am I the only one who didn't realize Canada was considered part of North America?What's your name and job title?Lianne Miller, Project Manager, North American Web Publishing.So are there other people for the other regions?[Laughter] Good question. You'd think that eh? But I don't think so! Not yet, anyway. There might be a European team i...

Breaking into the Gaming Industry: Greg Rizzer, Producer

I approached Greg about doing this interview thinking that he was a Lead Designer, but instead he told me he was a Producer. Even better, since I haven't interviewed a producer yet. His team leverages the fact that he has a design background though, as his role requires him to "drive the [design] team and help them create features that can then be given to the director of development and scheduled out."He also gets to travel to Montreal for weeks at a time! Why can't I find a job that cool?What's your name and job title?Greg Rizzer, Producer. Ex Lead Designer.People keep changing job titles on me![Laughter] Yeah, I decided to join the Dark Side and go into management and production.[Laughter] What made you switch?Well, I had been doing game design for a really long time and we started working on a new IP here and the opportunity to become a producer and still be creative was really appealing to me.I like being on the floor and talking to people from all disciplines so this was a good ...

Hadouken’s hidden gaming tributes…

BrokeMyController! recently had a chat with Hadouken. Find out  what weapon the band would use in the event of a zombie apocalypse, their favourite Street Fighter character and what really happens at their shows...What made you guys decide to sign on with EA Artwerk? -The opportunity to have our music on games and reach out to new fans is really exciting to us and EA makes some of the best games in the world so it was an easy decision to work with them!Read the whole interview with Hadouken here!

The EA Podcast #23: Playfish

Jeff and Samantha visit Playfish headquarters in London to interview co-founder Kristian Segerstrale and talk about social games.Listen Now:RSS iTMS Related Links: Playfish GamesAbout Playfish

EA SPORTS Soundtrack Volume 2

EA SPORTS today releases "EA SPORTS Soundtrack Volume 2", the highly anticipated follow-up album featuring a mix of artists featured in EA SPORTS games over the past year. Artists headlining the soundtrack include; B.O.B., Xzibit, Mickey Factz, Kidz In The Hall, Mick Boogie and more...Get it on iTunes

Interview with Hadouken!

EA's latest signing HADOUKEN! are big gamers and own Wii's, Playstation 3s, Xbox's and DS's.Today it was Nintendo site CUBED3 who had a chat with the band about Nintendo, EA, influences and the new album (Buy the album For The Masses here)Cubed3 is a Nintendo website, so clearly that's our main focus, so what are your thoughts on systems like the Wii and DS? Are you all prone to playing a bit of Mario Kart or Wii Sports from time-to-time?Hadouken!Absolutely! I live with Nick and Chris and we have a Wii in the house with both Mario Kart and Wii Sports. I really like the Wii system because it provides a completely different experience to the other big consoles. Nintendo has always been about having the best gameplay and simply being the most fun games to play and not getting too hung up on having the most insane graphics, etc, which is really important. Too many games are trying to be the most technically impressive and losing track of what people play games for in the first place.Read...

Breaking into the Gaming Industry: Ronda Valenzuela, Global Digital Asset Mngr.

EA is compromised of lots of different game developers--Visceral, Blackbox, and DICE, to name a few. With so many different development teams, it's important to have one centralized place that, for example, people in Marketing can go to find the latest logo any game they want. At EA, that centralized place is called TEAMS, and the person managing TEAMS is Ronda Valenzuela.If you're wondering if you'd be interested in reading this interview, consider the following about Ronda: She used to be a designer by day, and a waitress at a Reggae club by night; she's been at EA so long she used to have to FedEx game packaging art on floppy disk to other countries; she helped launch a magazine; she raises chickens.What is your name and job title?Ronda Valenzuela, Global Digital Asset Manager. Had to look it up just changed.What was it before?International Asset Manager.Was that like a promotion or something?Yes it was. Nice recognition!What does a "Global" Digital Asset Manager do at EA?I manage t...